Everyone in video games loves everyone else in video games this week.

The video game industry is hugely competitive, and when your products carry a $60 price tag you can’t reasonably expect consumers to pick up everything available.

Back in the day marketing thrived on drumming up conflict between brands (remember the old Call of Duty vs Battlefield nonsense? Let alone the Sega vs Nintendo console wars), but in this modern era we’re all a bit more mellow about it, apparently.

For example, viddy this tweet from PlayStation UK regarding The Legend of Zelda: Breath of the Wild, which releases today, right on top of Horizon Zero Dawn.

You might expect Sony to be a bit sniffy about the limelight-stealing Link since The Legend of Zelda: Breath of the Wild reviews were even better than Horizon Zero Dawn reviews, but instead it’s all class.

WOW! Congratulations to @NintendoUK. Whatever adventure you go on this weekend, what an amazing time for gaming! pic.twitter.com/QXbZSc1jsA

— PlayStation UK (@PlayStationUK) March 2, 2017

Aww, bless their hearts. Meanwhile, CD Projekt RED released this entirely adorable image celebrating the positive reception of Horizon Zero Dawn, which owes a lot to The Witcher 3: Wild Hunt.

We’re loving #HorizonZeroDawn, congratz to the @Guerrilla team and a high five from Geralt! pic.twitter.com/cujMKBufnJ


This is a really cute way to acknowledge the enormous influence The Witcher 3: Wild Hunt has had and will continue to have on the games industry – just as Skyrim before it. While armchair generals might scream “copycats”, insiders know almost every game is made up of the same building blocks, and CD Projekt RED seems flattered and pleased for their peers rather than put out by it.

Meanwhile, we all win: three awesome games exist. It’s great to see brands celebrating each other like this, isn’t it? Sure, at the end of the day it’s all marketing, designed to extract money from you, but when it’s all positive and congratulatory like this it makes me feel less resentful about forking said cash over.

Read more here: VG247