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Hellblade dev donates $25,000 to Mental Health America after selling 50,000 Xbox One copies in a week

Hellblade developer Ninja Theory sold 50,000 copies of the game on Xbox One, and kept its promise by donating $25,000 charity.

Update April 17: One week on, Ninja Theory has confirmed that 50,000 copies of Hellblade: Senua’s Sacrifice have been sold on Xbox One.

This means that the studio’s target has been hit, and the developer confirmed that it has donated $25,000 to Mental Health America. If sales reach 100,000 by tomorrow, April 18, the studio will double its donation.

We’ve hit our target of selling 50K units of #Hellblade on #XboxOne in Week 1!

We can now donate $25K to Mental Health America @MentalHealthAm !

We still have 1 day of Week 1 left, so let’s hit our stretch goal of 100K units! If we do it by Apr 18 we can donate $50K! pic.twitter.com/chXYOvkzZ2

— NinjaTheory (@NinjaTheory) April 17, 2018

You can read the original story below.

Original story: Hellblade is an action game all about a warrior called Senua who suffers from psychosis. Its depiction of mental illness is core to the experience, and the developer consulted heavily with experts to ensure they did the difficult subject justice.

The game was originally exclusive to PS4 and PC, but it launched on PC today and Ninja Theory say they will donate money to Mental Health America if it sells a certain amount of copies by April 18.

If Hellblade sells 50,000 copies by April 18 on Xbox One, the studio will donate $25,000 to the charity. If it hits 100,000 sales, Ninja Theory will donate $50,000.

The studio announced the news in a tweet:

#Hellblade launches for #XboxOne tomorrow!

If we hit 50,000 week 1 sales by April 18th, we can donate $25K to Mental Health America @MentalHealthAm !

If we hit 100,000 we can donate $50K! Spread the word! We can do it!! pic.twitter.com/OVVi40swWd

— NinjaTheory (@NinjaTheory) April 10, 2018

In October last year, Ninja Theory donated money to a similar UK charity for Mental Health Awareness Day, which is why a US charity was chosen this time.

An update is also in the works for the PS4 Pro version of the game to support HDR.

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